Nashville, TN - According to a recent study, simply adding a paper bag around your favorite bottled water can make you 93% more cool.
Study participants were shown photos of the same man holding a visible bottle of water and one wrapped in a brown paper bag, then asked to choose which man looked cooler. 93% of the time, those surveyed chose the man with the paper bag.
5% of those who chose the man without the bag said they did so because he was more environmentally conscious by not wasting the paper.
"I admit the one with the bag is like a thousand times more mysterious," said one participant. "But, the one without is cooler because of his lower carbon footprint.
The remaining 2% said neither were cool for drinking bottled water instead of using a refillable beverage container.
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